Seed Media Group Identity

Seed Media group is a scientific publisher of magazines, books and films. As we worked on the identity it became clear that the end result should constitute a visualization of science and media. Science is culture, it surrounds us, it is part of everything we do. We were looking for something open ended and flexible, a vessel we could fill with new meanings as they developed.
Formally the identity is based on phyllotaxis, a form found everywhere from Seashells to Greek architecture, from pineapples to the Sydney opera house, horns of Gazelles to the optimum curve a highway turns.
Looking at the world through this scientific lens of the phyllotaxis, we developed an identity like a chameleon, it always takes on the form of the medium it is put on. So for example on the business cards it shows a version of the portrait of the bearer or in the logo in the magazine has the colors of the months cover.

Realized with Stefan Sagmeister and Matthias Ernstberger.
This is a Sagmeister Inc. project.